My main specialties are brand identity and visual systems development, as well as creative direction in graphic design projects. Throughout my career, I’ve worked at the intersection of strategy, design, and storytelling turning values and positioning into consistent visual experiences that connect brands authentically with people and the culture.

I have led a creative team at a digital agency and, more recently, worked as one of the lead designers in the rebranding of LAJE, one of Brazil’s leading branding education platforms and part of the Ana Couto ecosystem. In this role, I was responsible for ensuring the brand’s consistency and evolution across all touchpoints.